Shield AI

CHALLENGE

Shield AI had achieved remarkable battlefield success with their autonomous systems, but their brand hadn’t kept pace — lacking the personality and gravitas to reflect their innovation or position them among industry leaders. They needed a more sophisticated brand architecture to attract investors and support their expansion into new markets and applications.

SOLUTION

We began by anchoring Shield AI to a feeling, a big idea that could permeate from battleground to boardroom. "War-tested wisdom" became the foundation we built their brand story around and would help inform design and visual assets. We anchored them to the idea of being a Heroic Sage. A company that wasn’t just creating next-gen military hardware but could guide piloted autonomy in ways never before seen inside and outside the theater of war. From there, we refined their existing logo and developed a comprehensive type system to create consistency while allowing for flexibility across their expanding portfolio.

For the visual identity, we created a sophisticated design system that felt modern, polished, and decisively forward-looking. A refined color palette and visual language positioned Shield AI as a trusted leader in defense technology while highlighting their cutting-edge capabilities.

Finally, we designed and developed their website — a digital presence that reflects the precision and intelligence of their products while establishing a scalable foundation for future growth. The result? A brand that stands confidently alongside category leaders while maintaining its unique position as a defense AI innovator.

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