Nillion

CHALLENGE

Nillion came to us with an innovative idea but they needed guidance on how to present themselves to the world. With so many blockchain companies popping up, Nillion wanted to stand out amongst the rest and look sleek and fresh while doing so.

SOLUTION

TinyWins stepped in to discover the personality behind Nillion and express it succinctly and accurately to the masses. The first step was establishing their goal— to become the default infrastructure for storing and processing high-value data. Nillion pioneered a new way to do this by leveraging decentralized blockchain technology. Their curiosity and inventive mindset firmly planted them in the Magician archetype.

Once they were dubbed the Magician, we started digging deeper to determine the pillars of their brand. Their innovative protocol, efficient usability, and unlimited use cases stood out as the unique value props they offer to their consumers. After establishing the brand foundation, the path to external messaging was paved.

As we ironed out the expression of the brand, we began web design and development. The goal was to build a site that perfectly captured Nillion and their unique offering without overcomplicating it. Presenting as clear and concise while still grabbing the attention was the initial focus. From the design standpoint, we aimed to convey their professionalism through sleek visuals and deep colors that give that tech feel. Through development, we focused on keeping the consumer engaged by building a seamless user experience.

The result was a comprehensive site that clearly outlines what Nillion does, positions them as a modern, forward-thinking brand, and leaves their consumers feeling informed.

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