Aethir

CHALLENGE

In a world of scarce and costly compute resources for AI and Gaming, Aethir was changing paradigms by offering a shared resourcing model that connected unused GPU space to the innovators that needed it. But first, they needed to overcome the hurdle of effectively communicating their complex technology.

We were charged with building a brand that conveyed both trust and cutting-edge performance, specifically tailored to the demanding needs of their core audience, while also showcasing their unique global reach.

SOLUTION

In a world of scarce and costly compute resources for AI and Gaming, Aethir was changing paradigms by offering a shared resourcing model that connected unused GPU space to the innovators that needed it. But first, they needed to overcome the hurdle of effectively communicating their complex technology.

We were charged with building a brand that conveyed both trust and cutting-edge performance, specifically tailored to the demanding needs of their core audience, while also showcasing their unique global reach.

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